Topic: cross channel

Videology Taps Nielsen to Boost Marketing Across TV and Digital

Data to help target demos wherever they are

Videology, the video advertising company, has a new deal with Nielsen to use data to help TV advertisers target audiences that are watching more and more on digital channels—and that…

Turn Raises $80 Million for 'Post Ad Tech' World

Will target consumers across devices

Advertising technology firm Turn announced an $80 million investment today. The fundraising round, at least for now, delays the need for a public offering. Turn is using its new money…