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Topic: Consumer brands

Pepsi's Super Bowl Sponsorship Paid Off Where It Counts—in Store Aisles Instantly's research shows the power of physical display

You pride yourself on independent thinking—heck, let's say you even have a master's degree in philosophy. But just like any American, you were shopping last weekend for potato chips in…

February 2, 2015, 5:26 PM EST

9 Sneaky Marketing Tricks We Fall for Every Time We Shop From decoy pricing to BOGOs, a catalog of manipulations

We all know we're being manipulated every time we shop, but it can still be unnerving to see the true extent of mind games being played on us. That's why I…

August 6, 2014, 1:59 PM EDT

Marketers Need to Embrace Peer-to-Peer Activities The sharing economy

There’s a group of hardware store employees in the San Francisco Bay Area who embody that sage observation that we humans are not “cisterns made for hoarding—we are channels made…

May 27, 2013, 9:56 PM EDT

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