Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a velocity never seen before.
To help combat ad fraud around the world, digital video advertising company YuMe has created a global map that will show where exactly fraudulent online activity is propagating.
Many online advertising firms are struggling in the wake of falling stock prices, as reported by The Wall Street Journal, even though global spending on online ads is expected to climb 25 percent this year, according to eMarketer, and will r
TubeMogul's first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its public stock offering today at the Nasdaq exchange, and shares were up nearly 50 percent by noon.
AppNexus has hired former 24/7 Media CEO Jon Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company public.
Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported.The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent greater than the same period the year prior. For full-year 2013, Rocket Fuel's revenue grew 126 percent to $240.6 million.
The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly.
A few weeks after its IPO and even fewer weeks after announcing that it was switching to an all-in-stream, all the time model, Tremor Video is set to announce t
YuMe is the latest of several ad tech firms to go public—Tremor has its first earnings call this week, in fact—but an open question is whether it's better to get bought by a larger parent like AOL just did with Adap.tv, or to try your luck with the open market.