Do you ever abandon an online shopping trip mid-search, only to discover your potential purchases weeks or months later, still languishing in the cart?Online discount code hub RetailMeNot and agency Y&R New York bring that image to life in a new ad called "Carts," one of two new spots aimed at raising awareness of site features beyond promo codes.(UPDATE: Some are saying the "Carts" spot is overly similar to a 2015 campaign for ad tech firm SteelHouse. Details and Y&R's response are below.) Y&R says its mission was "to transform the brand's position from a coupon aggregator to a tool that empowers more confident shoppers," resulting in the "Carts" spot and a brick-and-mortar example called "Handbag." In the second spot, a shopper overcomes her retail-price angst thanks to a discount from RetailMeNot's mobile app. Check them both out below:
Young & Rubicam
Y&R New Zealand's celebrated McWhopper campaign took home the highest honor, the Grandy, at the 52nd annual International Andy Awards on Tuesday night. And Y&R staffers from around the globe celebrated in a fun (if not very healthy) way—by making their own handmade McWhoppers, as seen in the cute video below.
At Nashville's Bohan Advertising, staffers sometimes get too busy with work and travel to shop for groceries, return library books or wait at home for the cable guy. When that happens, they call "Aunt Tilly" and such personal chores get done.
Sexytime gets weird, and then weirder, in Y&R New York's amusing new commercial for MTV's Staying Alive Foundation, featuring actors dressed up as common sexting emoji pairs suddenly getting joined by giant condoms.
Young & Rubicam is the U.S. Navy's new agency, following a mandated review in which Lowe Campbell Ewald defended one of its largest accounts of 15 years, sources said.
Call it friendly fire. An agency art director posts an unsanctioned version of a TV ad for a client on his personal website to enhance his portfolio. It was the cut he worked on and fought for—even if that particular version didn't make the cut.
Grey New York is debuting its first work for jewelry marketer Pandora in a Mother's Day effort that encourages consumers to think beyond the brand's signature charm bracelets.
After years of withering criticism about the dearth of women leading creative departments, the industry finally seems to be listening.
Valvoline, which is in the late stages of a creative and media review, needs ads that speak to guys in their late teens, 20s and 30s who are passionate about their cars and like to do things themselves, according to the brand's request for proposals.
MetLife, under the direction of new global CMO Esther Lee, said it wants to reinvent the brand with a new U.S. ad agency capable of transforming "a slow and steady, U.S.-focused life insurer to a top-tier global, diversified financial services company."