These Are the Top 10 Brands That Nailed Social Video in 2014
Performance Marketing
Activia, Samsung, Nike and Coca-Cola are among the brands that created this year's best social and viral videos, according to new data from Unruly Media.
How Tumblr Helped Hyundai Spread Its World Cup Message
Performance Marketing
For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners' [...]
Univision, ESPN Score Digital Victories During 2014 World Cup
Performance Marketing
Germany may have won the World Cup, but official U.S.
6 Brands That Saw Huge Digital Lifts During World Cup
Performance Marketing
While mobile, social media and video were new territory to large companies during South Africa’s 2010 World Cup, four years later, digital played a major role in brands’ tournament-themed campaigns. [...]
Is Tim Howard the Perfect Brand Partner?
Brand Marketing
Following his gutsy performance for Team USA in the FIFA World Cup, goalkeeper Tim Howard is preparing for a big score.
World Cup Hero Tim Howard Talks About Sudden Fame
Brand Marketing
Adweek recently tracked down soccer star Tim Howard to get his take on his sudden fame, what he's looking for in a brand partner, and his plans for World Cup [...]