6 Brands That Saw Huge Digital Lifts During World Cup

Adidas, Visa and Listerine spill fútbol-generated stats


While mobile, social media and video were new territory to large companies during South Africa’s 2010 World Cup, four years later, digital played a major role in brands’ tournament-themed campaigns. Here is a look at how six brands (both official and nonofficial World Cup sponsors) fared with digital this year.

Adidas Is All Net

The World Cup sponsor racked up 5.8 million followers on Twitter, Facebook, Instagram, Tumblr, Google+ and YouTube for global and World Cup-specific accounts (like the @brazuca account that Adidas set up to tweet as the voice of the official 2014 FIFA World Cup ball), per research from Simply Measured.

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