Mark Crumpacker’s Farm-Friendly Pitch for Chipotle
Brand Marketing
For the average YouTube viewer, Chipotle’s computer-animated “Back to the Start” video from 2011, portraying a family farmer fighting back against industrial agriculture’s machine-made mystery food, was two minutes of [...]
Willie Nelson Covers Coldplay’s ‘The Scientist’ for Chipotle Ad
Creativity
Attention, industrial farmers. Willie Nelson wants you to stop drugging your pigs and smashing them into compact, easily shippable pork cubes. So does Chipotle. So, the country icon and champion [...]