Karen O Covers a Willie Nelson Cover in Chipotle's Latest Ad

Brooding spot mourns abandoned family farms


Giant-burrito-peddling fast-food chain Chipotle, which eschews most advertising, appears to have settled, for the moment at least, on a content strategy: Wrapping up healthful, anti-industrial-farming propaganda in lightly branded music videos that pair big artists with unlikely songs. First, it commissioned a striking stop-motion spot with Willie Nelson's rendition of yawn-rock outfit Coldplay's song "The Scientist." Now, it's out with an even less obvious pairing: Karen O, frontwoman of indie-art-punk band Yeah Yeah Yeahs, singing the pure country tune "Mammas Don't Let Your Babies Grow Up to Be Cowboys," which Nelson himself helped make famous.

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