The U.S. is the only industrialized country in the world with no minimum paid vacation leave, which at least explains the in-office purgatory many people suffer over the summer. The U.K., however, scores No. 7 for average number of paid vacation days (37!), making it a little less clear why one in three Brits would shirk that time to fill out more TSheets. That's "progress" for you, I guess. But it's obviously also bad business for an airline like Virgin Atlantic. So, with a hand from adam&eveDDB, it's launched #GetOutOfOffice.
Full-service independent media shop SwellShark won U.S. media agency of record duties for Virgin Atlantic after a competitive review managed by U.K.-based ID Comms.
Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president Michael Sussman.
LinkedIn is frequently described as one of the world's top social networks, even though its user base is far less active than that of, say, Instagram. But brands have had trouble coming up with creative ways to promote themselves to its 380 million members, many of whom fall into a marketer's sweet spot of affluent professionals under 35. Yes, LinkedIn can be great for publishing your thought leadership pieces and not quite stalking your colleagues and rivals. But how can brands effectively use it to raise consumer awareness and drum up new business? Virgin Atlantic and lead creative agency Figliulo & Partners recently figured out a way: a not-quite-real job listing.
Young & Rubicam placed an "Upper Class Bench" on Broadway and Fifth Avenue in Manhattan, in the pedestrian park near the Flatiron Building, as the centerpiece of its experiential campaign designed to show people what it's like to fly Virgin Atlantic.
This week, cigarettes get tumorous and even more disgusting in a new PSA, Cookie Monster quickly breaks his New Year's resolution and Apple's timing is off in its promotion of the iPhone's Do Not Disturb feature.
As a child, could you catch fish with your bare hands while standing knee deep in the local river? Did you have uncanny, almost otherworldly powers of clairvoyance that let you glimpse the future—and even change it for the better? Could you make paper airplanes before you could crawl?
As prizes go, it doesn't get much better than this. Virgin America, Virgin Atlantic and Virgin Australia are holding a contest in which the person who logs the most miles on those airlines between now and next Aug.
Specs Who Christoph Becker, global chief executive officer, chief creative officer, Gyro What B-to-b integrated marketing agency Where Gyro offices, New York