Virgin’s Most Frequent Flier This Year Will Win a Trip to Space

Quite a prize for carrier's new contest

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As prizes go, it doesn't get much better than this. Virgin America, Virgin Atlantic and Virgin Australia are holding a contest in which the person who logs the most miles on those airlines between now and next Aug. 7 gets to experience the next level of airborne travel—as a passenger on a Virgin Galactic suborbital space flight. Of course, you have to sign up for Elevate, the company's frequent-flier program, to be eligible. According to the contest rules, the Virgin Galactic flight is valued at $200,000. Virgin will also throw in a check for $85,700 to cover the intricate taxes associated with such a flight. The person who comes in second will get a taste weightlessness aboard a zero-gravity flight, courtesy of ZERO-G. That's worth about $7,100. Via GOOD magazine.

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@nudd Tim Nudd is a former creative editor of Adweek.