Don’t Vacation in the Office, Says This Hilariously Deadpan Ad From Virgin Atlantic

Not all it's cracked up to be

The U.S. is the only industrialized country in the world with no minimum paid vacation leave, which at least explains the in-office purgatory many people suffer over the summer. The U.K., however, scores No. 7 for average number of paid vacation days (37!), making it a little less clear why one in three Brits would shirk that time to fill out more TSheets. 

That's "progress" for you, I guess. But it's obviously also bad business for an airline like Virgin Atlantic. So, with a hand from adam&eveDDB, it's launched #GetOutOfOffice.

The deadpan video is narrated by Judith Chalmers, and created in the same iconic style as "Wish You Were Here…?", a destination-focused TV show for which she was a longtime host. "Now, I've never really thought about coming here," she begins as we pan over a bland, prisonlike office building, "but I can see now why this place is becoming such a popular holiday destination."

Directed by Blink directors The Bobbsey Twins From Homicide, we endure a slow tour of familiar corporate "perks"—microwaveable meals, sub-par vending machines, instant coffee—while Chalmers gushes with comically restrained British ardor. 

"Take a siesta, like the locals! When in Rome," she says lustily as the camera eye closes in on some poor guy drowsing on modular office seating. 

The ad does a nice job of inciting the kind of desperation that makes you want to tear off your necktie and run, reinforcing Virgin Atlantic's recently launched "One Day" campaign, a celebration of fantasy and spontaneity. However you feel about your job, we can probably all agree there's a benefit to clocking out in favor of different experiences, people and thoughts (especially in advertising). 

Expect to see outdoor, press, digital and social campaigns related to #GetOutOfOffice, whose very title is a play on the out-of-office messages we post when we've thrown our cover sheets into the air and zipped out the door. Virgin Atlantic is concurrently also promoting a limited selection of discounted flights to a variety of destinations. 

If you hurry, you might still catch the sun setting over a beach.


Client: Virgin Atlantic
VP of Marketing: Hamish Rickman
Creative Agency: adam&eveDDB
Account Manager: Georgie Carroll
Copywriter: Simon Pearse
Art Director: Emmanuel Saint M Leux
Media Planner: Jessica Treasure
Planner: Martin Beverley
Business Director: Sam Lecoeur
Account Director: Mike Beer
Media Strategy: PHD
Post Production House: The Mill
Directors: The Bobbsey Twins From Homicide
Production Company: Blink