The insurance company owns three of the top 10 ads, and uses memorable, if cringeworthy, humor to spark conversation.
Tuesday seemed to be a bleak day for Crackle, as Jerry Seinfeld—creator and host of the streaming service's signature series, Comedians in Cars Getting Coffee—announced that he's moving his show to Netflix after signing a deal with the streaming rival.
With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos.
For the past decade, Super Bowl advertisers have used YouTube videos to rack up millions of online views that last longer than the Big Game. In fact, YouTube's top 20 Super Bowl ads have been watched for 440 million minutes—equivalent to watching the game 1.8 million times.
Between rescuing The Mindy Project, launching an ad-free tier and crafting a solid lineup of original series, Hulu CEO Mike Hopkins has steadily been transforming the streaming service since he arrived in 2013. But 2017 looks to be Hulu's biggest year yet.
When his iconic TV series Breaking Bad went off the air in 2013, Bryan Cranston wasn't looking to dive back into another series role. But in May 2015, when CBS passed on Sneaky Pete, the drama pilot he had co-created, co-written and executive produced, Cranston knew there was one surefire way to help the show find a second life: hire himself as an actor on the show.
Who could possibly fill James Corden's shoes as the host of the upcoming spinoff Carpool Karaoke series on Apple Music? No one, it turns out.
Netflix only made its way onto the awards stage twice during Sunday's 74th Golden Globes, but it still ended up as the night's biggest winner. The streaming service, which had been nominated for five Golden Globes, stole the telecast with a clever spot that aired during the show for its upcoming comedy, Santa Clarita Diet.
While the streaming services try to one-up one another with original scripted series, Hulu is making waves by landing streaming rights to one of the most beloved sitcoms of all time: The Golden Girls.
In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again.