1840s Prospectors Find the Mother Lode of Liquid Gold in CP+B’s First Velveeta Ad
Creativity
Kraft has changed how it defines consumers who eat Velveeta, from age and gender (millennial males) to mindset (fun people who like to indulge). As such, new ads for Velveeta [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Ad of the Day: Velveeta
Brand Marketing
In a classic print campaign for the Citibank AAdvantage credit card nearly 20 years ago, Kirshenbaum Bond & Partners raised the question of what motivates men to buy presents for [...]
W+K Plays for the Big Dough
Brand Marketing
With a shot at working on a Super Bowl spot for Oreo, the world’s No. 1 cookie, Portland, Ore.-based Wieden + Kennedy has again found itself with the chance to [...]
Top 10 Commercials of the Week
Brand Marketing
This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving [...]
Top 10 Commercials of the Week
Brand Marketing