1840s Prospectors Find the Mother Lode of Liquid Gold in CP+B's First Velveeta Ad

Those timeless Shells & Cheese

Kraft has changed how it defines consumers who eat Velveeta, from age and gender (millennial males) to mindset (fun people who like to indulge). As such, new ads for Velveeta Shells & Cheese feature a broadly appealing pair of prospectors from the 19th century instead of a cool dude who sells remote-control helicopters at a mall.