Adweek’s Top 10 Commercials of the Week


Oreo ‘Separator Machine #1’

What does it take to separate an Oreo cookie from its creme? A sense of humor and a senselessly complex machine, both from Wieden + Kennedy.


Sony Xperia Z ‘Be Moved’

Tarsem and David Bowie bring visual and musical delights to this new Xperia spot from McCann London.


Galaxy Chocolate ‘Audrey Hepburn’

I see dead people. In commercials. Eating chocolate bars. Audrey Hepburn is dragged back to the land of the living once again in this U.K. spot.


The Last Exorcism Part II ‘Beauty Shop Scare’

Scaring people in their everyday lives is horror-movie marketing 101. This video from Thinkmodo does a fine job of it, too.


Cabela’s ‘It’s in Your Nature’

It doesn't take a lot of words to appreciate the outdoors. This understated Cabela's spot knows that, and lets the scenery do the talking.


Velveeta ‘Sleepover’

Are you a liquid gold digger? The kid in this Wieden + Kennedy spot is, as he ambushes his friend's mom is search of Velveeta.


Lincoln ‘Beck’s Sound and Vision’

David Bowie's "Sound and Vision" is the soundtrack once again, covered by Beck in Lincoln's "Hello Again" series.


End7 ‘How to Shock a Celebrity’

Watch the tropical-disease PSA from Wunderman U.K. that shocked some celebrities, and will shock you too. Warning: It's graphic.


Abbott’s Village Bakery ‘Free Range Bread Farm’

If you eat Abbott's Village Bakery bread, don't be surprised if it bleats a little, or feels a little woolly, on the way down. It's free range!


Audi ‘Ultimate Painball Duel’

Audi's RS 4 Avant isn't your run-of-the-mill kid pusher. It's loaded with V-8 engines, 450 horsepower—oh, and a huge hood-mounted paintball gun.