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Kraft has shifted creative responsibilities on its Maxwell House brand, after less than a year at Wieden + Kennedy.
The loss contributed to the agency's decision to layoff some 30 staffers on Friday and Monday, according to sources. Another factor was the pending loss of Electronic Arts' media business, which is in the late stages of a review. The agency did not defend.
"We appreciate Wieden + Kennedy’s work to reposition Maxwell House with our 'Say Good Morning to a Good Day' campaign," said a spokesman for the company in a statement.
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