Usher

Ryan Seacrest and Usher Believe Brand Partnerships Are All About Authenticity and Creativity

 

The Voice Soars With Unilever Sponsorship

CeeLo Green may be flaking on The Voice, but a new sponsorship deal ensures that fans of NBC’s musical competition series won’t be left scratching their heads.

YouTube’s 10 Most-Watched Ads in June

Samsung has innovative cross-promotions with musicians down cold. Separate divisions of the company—Samsung Televisions and Samsung Mobile—had the two biggest hits on YouTube and Adweek's Ads Leaderboard for June, ranking the most-viewed commercials on the video site during the month.

Broadcast Boom Lifts NBCU in Q4

Hours after Comcast shocked analysts by announcing it would accelerate its buyout of General Electric’s remaining stake in NBCUniversal, Brian Roberts affirmed that “the opportunities for growth and value-creation available at NBC Universal are even stronger and better than we first anticipated.”

Mercedes Revs Up High-Octane Super Bowl Appearance

With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But one car company has a distinct advantage over its competition.

A Devilish Willem Dafoe Joins Kate Upton, Usher in Mercedes Super Bowl Ad

Willem Dafoe, his eyes twinkling with evil and his fingernails filed to sharp points, plays the devil himself in Mercedes-Benz's 2013 Super Bowl ad, an extended version of which was unveiled Wednesday.