Mercedes Revs Up High-Octane Super Bowl Appearance

Automaker could reap as much as $16 million in media exposure

With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But one car company has a distinct advantage over its competition.

According to data from ImageTrack, the advertising/sponsorship monitoring service from IEG Consulting and Kantar Media, Mercedes-Benz will win the day, thanks in large part to a naming rights deal that will keep the brand on the lips of CBS Sports broadcasters Jim Nantz and Phil Simms.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in