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Willem Dafoe, his eyes twinkling with evil and his fingernails filed to sharp points, plays the devil himself in Mercedes-Benz's 2013 Super Bowl ad, an extended version of which was unveiled Wednesday.
Dafoe, 57, tries to get a regular guy in a bar to sell his soul for the new Mercedes CLA. The offer sends the guy into an elaborate fantasy—set to "Sympathy for the Devil" by the Rolling Stones—in which the car raises his social status to the point where he's hitting red carpets with Kate Upton and dancing with Usher.