Food Porn Campaign Gives Applebee’s a Social Lift
Brand Marketing
User-generated content has already been embraced by social and mobile marketers as a go-to means for producing creative that’s fast and free. Now, exclusive data from Applebee’s latest Instagram campaign [...]
Miller Lite Enlists Twitter for First-Ever User-Generated Commercial
Performance Marketing
MillerCoors-owned Miller Lite is banking on consumers sharing all of their beer-guzzling photos on Twitter this summer for the brand’s first tweet-to-win contest.
DoubleTree’s New YouTube Channel Is Super Social
Performance Marketing
DoubleTree today is announcing an unusually interactive YouTube channel called DTour, which encourages online and mobile viewers to share videos, Instagram photos, Facebook posts, tweets a
Dunder Mifflin’s Super Bowl Spot Wages ‘Paper War’
Dunder Mifflin released its Super Bowl spot called "Paper War" online Thursday night, ending a crowdsourcing contest and awarding Freddy Rabbath of Tallahassee, Fla., $15,000 for creating the winning ad.
It’s Not Print That’s Dying, It’s Print Journalism
Has online publishing caused newspaper and magazine writers to start adding their e-mail addresses and phone numbers at the end of their stories or create Twitter accounts? I hope not, [...]
Why Barry Diller Rules
Love him or hate him, Barry Diller has a lot to say about a lot of things. Feel free to debate what’s bigger: his wallet or his ego.While it was [...]