Usain Bolt

Check Out Twitter’s 10 Buzziest Global Topics of 2016

Twitter today is revealing its top 10 global trending topics of 2016.

Olympic Roundup: U.S. Women Win Relay Gold, as Men Appeal Disqualification

Team USA reached 105 medals at the Summer Olympics in Rio on Friday, keeping the nation atop the medal count. Here's what marketers need to know about the last 24 hours of the Olympics:

Triumph, Cuteness and Controversy Make the Olympics a Messy Mix on Social Media

Thursday's buzziest moments from the Summer Olympics were a strange mix of triumph, cuteness and controversy.

Olympic Roundup: Team USA Now Has 100 Medals

Team USA reached 100 medals at the Summer Olympics in Rio on Thursday, keeping the nation atop the medal count. Here's what marketers need to know about the last 24 hours of the Olympics:

Usain Bolt Has Strengthened His Social Brand by Bringing Levity to Live Action

Jamaican Usain Bolt has become an incomparable figure in Olympics history, leaving his mark in 2008, 2012, and now 2016. Bolt is the first male sprinte

How Usain Bolt’s Victorious Grin Helped the Olympian Race Past Everyone on Social Media

There were plenty of memorable moments on Monday from the Summer Olympics in Rio de Janeiro, and media technology player 4C looked at the news that garnered the most combined social chatter on Facebook and Twitter.

Olympic Roundup: Usain Bolt Dominates His Third Consecutive Games

Coming out of the weekend, Team USA continues to have more 2016 medals (69) than any other country at the Summer Olympics in Rio. Here's what marketers need to know about the last 24 hours of the Olympics:

Ad of the Day: The Origin Story of Running Legend Usain Bolt, as Told by Gatorade

We've learned a lot about Usain Bolt through advertising—that he broke the 100-meter world record in 9.58 seconds, hails from

Ad of the Day: 9.58 Seconds Lasts a Lifetime in Usain Bolt’s New Ad for Virgin Media

Virgin Media proves that 9.58 seconds can stretch on indefinitely in a campaign from BBH London that focuses on iconic sprinter Usain Bolt ahead of next month's Olympic Games in Rio.

Serena Williams, Usain Bolt Are Motivated by Their Younger Selves in Gatorade’s New Olympics Spot

Serena Williams is visited by her younger self again in Gatorade's latest spot. Part of the brand's Olympics marketing push from TBWA\Chiat\Day in Los Angeles also features Usain Bolt, Paul George and April Ross as well as their younger selves.