Upshot

This Chicago Agency’s ‘Seamless’ Marketing Strategies Get Big Results

Specs Who (L. to r.) Account management evp Ellen Slauson; creative services evp Brock Montgomery; CEO, president Brian Kristofek What Creative agency Where Chicago

Redefining Mobile: Smartphones, Tablets Increasingly Have Separate Ad Budgets

As the Samsung Galaxy and iPhone 6 have introduced larger smartphone screen sizes to the masses, folks don't seem to be lugging their tablets around as much.

Is Tom Brady’s Brand Too Big to Fail After Deflategate?

As retired baseball player Mark McGwire and cyclist Lance Armstong have learned, being branded a cheater can ruin a sports star's marketability. 

Salesforce Adds $1M Prize in Disputed Hackathon

Cloud software platform Salesforce, following a review of its contest rules, awarded two top $1 million prizes in its hackathon, which had come under intense scrutiny after the original winner appeared to have violated guidelines.

Winner of Salesforce’s Hackathon Is Under Fire

The integrity of Salesforce’s hackathon event this week is being questioned after it was revealed that the winner, a former employee of the sponsor, may have built the app outside the acceptable timeframe.

In Unorthodox Arrangement, Marketer Has Dual Roles

Where are the checks and balances? A few weeks ago when PC maker Acer hired Red Peak Group to overhaul the Taiwanese company’s global marketing efforts, it also appointed a Red Peak founder, Michael Birkin, as CMO.