Under Armour

The 10 Best Ads of 2016

It’s been an undeniably rough year, but at least we had some brilliant advertising along the way to inspire, amuse and delight us. Adweek’s picks for the 10 best ads […]

Michael Phelps, Businessman: The World’s Greatest Olympian Writes His Second Act

Michael Phelps had a better 2016 than you.

Ad of the Year: How Droga5, Under Armour and Michael Phelps Made a Masterpiece

How do you make an ad about invisibility?It's an absurd idea, particularly for a sports ad. Sports is about performance and the ultimate visibility of battle. Not someone receding from view.

Under Armour Will Become MLB’s Exclusive Uniform Provider

Under Armour just scored a major marketing home run with the announcement that it will become the official uniform provider for Major League Baseball, starting in 2020. It's the first professional league uniform deal for the brand.

10 of the Best Ads That Highlighted Droga5’s Craftsmanship and Creativity in 2016

Droga5, Adweek's U.S. Agency of the Year, produced a wide range of work in 2016 for clients ranging from Johnsonville to Hennessy. Some ads will likely make you laugh, while […]

U.S. Agency of the Year: Droga5 Is Defined As Much by Its Soul as Its Soaring Success

Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a "strong soul." These are "the ones that are consistent, retain people and do some of the most interesting work," Droga says.

Ad of the Day: Stephen Curry Vows to Avenge NBA Finals Loss in Under Armour Spot

Under Armour doesn't seem to mind when its star athletes fall just short of a championship. It makes for a better story when the next chance comes around. 

Why Brands Like Under Armour and Gatorade Are Making Immersive, Interactive Games

It's no secret that brands are having a difficult time getting consumers with ever-shrinking attention spans to focus on, never mind notice, traditional advertising.

Snapchat Users Are Spending 78 Seconds on Average Playing Under Armour’s Cam Newton Game

Snapchat users who've come across Under Armour's new interactive game are spending an average of 78 seconds playing, according to early data. 

This Snapchat Game From Under Armour Turns You Into Cam Newton and Makes You Dodge Wolves

If you're on Snapchat today scrolling through the sports-centric channels on Discover you're likely to see an invitation from Under Armour to play a game.