WWTT? La-Z-Boy Campaign Offers Comfort and Thanks to Healthcare Workers
If you're a bit of a YouTube watcher, or a fan of The Office, you may have heard about "Some Good News," hosted by John Krasinski. So in that vein, [...]
Doritos offers more for a Super Bowl winner
Creativity
Who says ad contests involving user-generated content are dead? Well, OK, I have, repeatedly, but no one ever listens to me. Now, Frito-Lay is raising the stakes by upping the [...]
Emeril, Crest serve up a half-baked contest
Creativity
Crest Whitening Expressions, a line of four totally fun, flavored toothpastes, is having a video contest to come up with a new catchphrase, "something big" that captures the taste explosion [...]
Krazy Glue aiming to bond with consumers
“Each commercial should convey the message that there is only one brand of instant glue that is crazy strong and crazy fast—and that’s Krazy Glue,” the brand’s senior marketing manager [...]