Twitter is hoping the allure of exclusive content might help brands better engage with consumers and drive conversation. The company is unveiling an "Instant Unlock Card" that encourages people to tweet about a brand in order to earn rewards such as a movie trailer or an exclusive Q&A.
Twitter reported better-than-expected financial results on Tuesday, beating Wall Street's earnings expectations while falling short on total revenue.
Twitter wants to make emojis the new keyword. Just in time for next month's "World Emoji Day" (which is apparently a thing on July 17), Twitter is launching a new way for advertisers to target users that have tweeted with a certain emoji or engaged with tweets with a certain emoji.
Facing the challenge of how much—and how fast—it can grow, Twitter on Tuesday said it's launching a TV ad campaign during the World Series, just hours after reporting lackluster third-quarter earnings.
In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it.
Twitter saw ad sales rise last quarter, leading to better-than-expected revenue, but the interim CEO Jack Dorsey, co-founder of the company, said user growth is still too slow. The San Francisco tech company released Q2 earnings today, including ad sales that were up 63 percent year over year for the quarter, hitting $452 million. Overall, revenue reached $502 million.
CANNES, France—Brands know they want to be on Twitter, but they don't always know what to say. That's where Twitter's Ross Hoffman and his team come in.
Twitter hired Bill Masterson to lead the social site's financial accounts for brands like Visa and MasterCard, the company said today. Masterson is coming over from SocialCode and was with Facebook from 2010 to 2013.
Apple had Twitter blanketed today. There was basically no room for rivals to use the messaging service to hijack its big moment while unveiling the Apple Watch. The Twitter strategy could be a sign that Apple is growing more savvy as a social media marketer.
At the top of Twitter's agenda at SXSW Interactive this week: meetings with top ad executives to talk up the messaging service's video capabilities, which now allow for easier sharing, greater potential for ads and possibly an autoplay option, according to several marketers scheduled to powwow with Twitter reps in Austin, Texas.