Here’s Twitter's Video Strategy to Hook Brands at SXSW

Ad execs say autoplay is on the agenda

At the top of Twitter's agenda at SXSW Interactive this week: meetings with top ad executives to talk up the messaging service's video capabilities, which now allow for easier sharing, greater potential for ads and possibly an autoplay option, according to several marketers scheduled to powwow with Twitter reps in Austin, Texas.

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