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The Top 7 Reasons Why Mobile Ads Don’t Work

Performance Marketing

By Christopher Heine

A Dartmouth researcher's study sheds light on the mobile Web and app users who don't click on ads.

Brand Marketing

Ad of the Day: Merkley Looks to the Past to Inspire the Future of Mercedes

By Andrew McMains

Brand Marketing

NBA Teams Increasingly Leverage Digital to Sell Brand Sponsorships

By Christopher Heine

Performance Marketing

McDonald’s Narrative Runs Across Facebook, Twitter, Instagram, YouTube

By Christopher Heine

Performance Marketing

Phoenix Marketing Combines Traditional Ads With Digital Data

By Christopher Heine

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Jason Collins Could Be Nike’s New Star

Brand Marketing

By Christopher Heine

Athletes, celebrities, media & more show support for @jasoncollins34 announcement via Twitter: nba.com/wizards/twitte…