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The Top 7 Reasons Why Mobile Ads Don't Work

Dartmouth study sheds light on mobile vs. Web

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By Christopher Heine

October 17, 2013

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

A Dartmouth researcher's study sheds light on the mobile Web and app users who don't click on ads. On a high level from the study, here are the top seven reasons they steer clear of the ads on smartphones and tablets (with some Adweek commentary thrown in).

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Christopher Heine

  • @Chris_Heine

Christopher Heine is a New York-based editor and writer.

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