Performance Marketing

The Top 7 Reasons Why Mobile Ads Don't Work

Dartmouth study sheds light on mobile vs. Web

October 17, 2013

A Dartmouth researcher's study sheds light on the mobile Web and app users who don't click on ads. On a high level from the study, here are the top seven reasons they steer clear of the ads on smartphones and tablets (with some Adweek commentary thrown in).

Christopher Heine

@Chris_Heine

Christopher Heine is a New York-based editor and writer.

Performance Marketing

The Top 7 Reasons Why Mobile Ads Don't Work

Dartmouth study sheds light on mobile vs. Web

Christopher Heine

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Christopher Heine