Ad of the Day: Merkley Looks to the Past to Inspire the Future of Mercedes

Pair of new S-Class spots

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Few auto brands have as rich a history to draw upon as Mercedes-Benz, the luxury nameplate that was born in 1886. The continual challenge, however, is making the legacy of founder Gottlieb Daimler relevant today.

As a Mercedes-Benz representative explained, it's "important that the heritage means something" and that the brand "keeps building on it." In 21st-century terms, that translates into design and technological advances like multicolored interior lighting and an advanced traction control system. But rather than cram founder history and modern amenities into a single commercial, lead creative agency Merkley + Partners has split the question, creating separate ads focusing on each thought in a new campaign breaking today for Mercedes's S-Class line.



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