Travelers insurance represents a much-needed win for the New York office of TBWA\Chiat\Day.
Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the last year, per NewMediaMetrics (NMM).
It’s rare when business shifts without a pitch. The beneficiary, however, is always grateful, as MediaVest is today, to save the money and time associated with such competitions.
Few brands have ramped up their mobile monetization efforts this summer more than The Weather Channel, and now the publisher is taking aim at political advertising money going into the fall.
While play at the 2012 Travelers Championship was suspended this afternoon—a belt of torrential rain and thunderstorms lashed the northeast throughout the day, making golf untenable—the tournament’s title sponsor sees nothing but blue skies in its forecast.
Since there’s a chance of rain in the forecast, pro golf fans in Cromwell, CT this weekend will likely stare down at their Web-enabled handheld devices between intermittent peeks at the sky while discerning if their umbrella will soon be needed.
You'll definitely want Travelers insurance before you go on safari. In one of its new ads from Fallon, the company claims to be able to subvert the laws of nature […]