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The unexplained airborne event has been popular in commercials ever since Sony Bravia's "Balls" spot, created by Fallon London in 2005. The new Travelers ad above, by Fallon Minneapolis, directed by Frank Budgen, continues the tradition, with a swarm of little umbrellas floating in on the breeze, captivating the humans and settling like rose petals on things you'd insure, like your car, your house, etc. It's nicely shot, but the formula is getting a bit irritating.
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