Australian tennis star Nick Kyrgios' temperamental behavior, and frequent perceived lack of effort, are the subject of a new online Nike ad. But not everyone is happy with the message it seems to be sending.
It's fun—though perhaps not for the brands—when a big celebrity appears in two major ad campaigns in the same week. It's now happened this week with Serena Williams, who appeared the excellent Gatorade ad we wrote about on Wednesday—and who now fronts the long-form Beats By Dre spot below. So, whose spot is the real ace? Check out both ads here:
Tennis is hard to match when it comes to the power of social media: only the NBA and soccer have more average followers per player, according to exclusive research from PMK BNC. And with the U.S. Open set for later this summer, tennis' social media season is in full swing.
If you're among the fortunate 15,000 people who can afford the $4,164 ticket price to get into the stands at Wimbledon's Centre Court this week, you're surely in for a very exciting time. If you're not, you'll just have to imagine what that excitement feels like.
Yes, it really happened: Bill Cosby played O.J. Simpson in a celebrity tennis tournament attended by shapely women in bunny outfits. This ad announcing the festivities—the Cosby Celebrity Challenge—appeared in Playboy in 1981, decades before widespread allegations of sexual abuse would make the subject of Cosby and young women the ickiest story of our time.
It's a good time to make an ad with Serena Williams, and Beats by Dre has done a particularly good job of it. Hot off the tennis star's sixth U.S. Open win, her 18th major victory overall, the headphone brand is spotlighting the gym routine that helps her get so much crushing power on the court.
If you like good tennis and cool murals, then the U.S. Open has an advertising campaign for you. The tournament's organizers are paying an artist to climb up to a billboard each day of the competition and piece together a painting based on the event's notable moments and online chatter. The first eight installments have included, for example, interpretations of Gaël Monfis's crushing 110 miles-per-hour match winner, 15-year-old Catherine "CiCi" Bellis's on-court antics and Roger Federer's selfie with Michael Jordan. Each day's addition is livestreamed on Facebook and later recapped in a YouTube clip. The painter, Josh Cochran, whose previous credentials include spectacular Grammy-nominated album art for Ben Kweller, features heavily in the videos. DDB New York created the campaign, titled "Story of the Open," and tied it into social media with the hashtag "#StoryoftheOPEN." While viewers of the billboard over New York's Midtown Tunnel might not get the full effect without watching the videos for context, Cochran's illustrations are superb, and it's fun to see the mural take shape.
Chair umpires in tennis have a thankless job. Sure, they have real work to do, but they spend much of their time babysitting the crowd—and sometimes even babysitting the players.
Fresh from his U.S. Open triumph, Rafael Nadal comes on like the candy man in ESPN's latest tongue-in-cheek SportsCenter spot from Wieden + Kennedy in New York. Network personalities John Anderson and Bram Weinstein just can't figure out why Rafa is such a chick magnet around the ESPN offices. Could it be his tan? His dimples?
For sports fans, nothing beats the big screen, with 94 percent of fans watching sports on TV. However, digital media are gaining in popularity. Sixty three percent of fans went online for sports content, up from 56 percent two years ago. Mobile usage jumped too, to 35 percent from 21 percent. Meanwhile, the use of traditional media like TV and print have declined.