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If you're among the fortunate 15,000 people who can afford the $4,164 ticket price to get into the stands at Wimbledon's Centre Court this week, you're surely in for a very exciting time. If you're not, you'll just have to imagine what that excitement feels like. And Jaguar wants to help you with that.
As part of a new campaign called Feel Wimbledon, the British luxury automaker has come up with an intriguing way to link its brand with the iconic British sporting event.