Paramount Is Launching a Teenage Mutant Ninja Turtles Chatbot on Kik for the New Movie
Brand Marketing
Teenage Mutant Ninja Turtles are ditching their nunchucks and katana swords for smartphones.
Nickelodeon Keeps the Greenlights Coming and Caters to Tech Advertisers
For the first time in a while, Nickelodeon can say that its ratings are recovering—the kids' network is back up 5 percent year-over-year in its key demo after a disastrous free-fall [...]
Sick Nick a Drag on Viacom Ad Sales
Nickelodeon’s ongoing ratings woes were the talk of Viacom’s fiscal second-quarter earnings call, as executives faced a litany of pointed questions about the network’s under-deliveries.