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Teenage Mutant Ninja Turtles are ditching their nunchucks and katana swords for smartphones.
To promote the upcoming film Teenage Mutant Ninja Turtles: Out of the Shadows, Paramount Pictures is launching a full-blown Kik campaign centered around turning the four pizza-chomping, slang-slinging, crime-fighting sewer heroes from New York City into chatbots.
The messaging app—popular with users not old enough to have been alive when the original Ninja Turtles debuted—has a new bot in the Bot Shop made in the likeness of Michelangelo.