Paramount Is Launching a Teenage Mutant Ninja Turtles Chatbot on Kik for the New Movie

Heroes in a chat shell

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Teenage Mutant Ninja Turtles are ditching their nunchucks and katana swords for smartphones.

To promote the upcoming film Teenage Mutant Ninja Turtles: Out of the Shadows, Paramount Pictures is launching a full-blown Kik campaign centered around turning the four pizza-chomping, slang-slinging, crime-fighting sewer heroes from New York City into chatbots.

The messaging app—popular with users not old enough to have been alive when the original Ninja Turtles debuted—has a new bot in the Bot Shop made in the likeness of Michelangelo.

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