Nickelodeon Keeps the Greenlights Coming and Caters to Tech Advertisers

Kids' net finally stops the ratings bleeding

For the first time in a while, Nickelodeon can say that its ratings are recovering—the kids' network is back up 5 percent year-over-year in its key demo after a disastrous free-fall that lasted through most of 2011 and 2012 (the network was down 22 percent in kids 6-11 year-over-year for the whole of 2012). February has seen the Nick dust itself off—it's up 5 percent in kids 2-11 and off only 1 percent in kids 6-11— and now is rolling out a big slate of new programming as its parent company fights to keep it on the air in Cablevision households.