Laundry detergent brand Persil ProClean announced plans to return to the Super Bowl this year after making its Big Game debut last year. TBWA will handle creative. Persil had just launched in the U.S. in early 2015, so the decision to run a Super Bowl ad last year was quite a strategic one. Clearly, the decision paid off for the brand.
If domestic violence seems like an abstract phenomenon, this TBWA campaign from Finland will remind people that it's happening right on their doorstep. TBWA launched an outdoor campaign for the Helsinki Police over the Christmas holidays that had a hyperlocal, reactive element to it. When a domestic violence call into 911 (which is actually 112 in Helsinki), the agency—with help from outdoor company JCDecaux—immediately put up anti-violence PSA posters on the 15 outdoor placements nearest to the home that made the call. The posters stayed up for 48 hours before being swiftly removed again.
Everyone celebrates Christmas a little differently. Some people like to throw ugly sweater parties; others like to blow past the season without giving it a second thought. A new campaign from retailer David Jones starring actress Cate Blanchett gives viewers a glimpse into what the holiday brings for people in Australia.
New York has long served as the heart of the media and advertising industries. Los Angeles, by contrast, pumps out a steady flow of popular culture and has its own agency scene to match.
It's no secret that brands are having a difficult time getting consumers with ever-shrinking attention spans to focus on, never mind notice, traditional advertising.
Canadian sports retailer Sport Chek has constructed a war room for its Olympics coverage, using real-time footage of the games to create supercuts highlighting Canadian Olympians for 90-second spots.
The Los Angeles office of TBWA\Chiat\Day announced a series of promotions today, naming three new leaders in its creative and strategy departments.
Today, TBWA\Chiat\Day announced it has hired Erin Riley to serve as president of its Los Angeles office. Riley joins the Omnicom network after serving as vp of marketing and brand engagement at San Francisco-based retailer Old Navy. She begins her new role in June and will report directly to TBWA\Worldwide president and CEO Troy Ruhanen.
Wasn't it fun when we were kids to doodle on restaurants' paper placements with crayons? Well, McDonald's has introduced a high-tech, musical version of that sort of play with McTrax—a snazzy placemat that acts like a little music production station. TBWA\Neboko in the Netherlands created McTrax. The placemat, developed with This Page Amsterdam, uses conductive ink, a small battery and a thin circuit board with 26 digital touchpoints. You put you phone on it, download an app and make music with in-house produced audio loops, synths and musical effects. You can also record your own voice.
In Japan, TBWA isn't just making ads. It's coming up with new—and quite peculiar—ways to identify medical students who have the dexterity to make brilliant surgeons.