TaylorMade

Drones Are Flying High With Buzzy Brands Like Pizza Hut and Nike

Watching drones in action during commercial shoots tends to bring out the kid in Kevin Buth, creative director of ad agency Zambezi.

Infographic: Golf’s Top Social Brands Going Into Masters Weekend

As golf fans tune in this weekend to see if American Jordan Spieth can hold on to win his first Masters Tournament—he built a five-stroke lead on Thursday and Friday—marketers for Under Armour and Titleist will be rooting like mad for him.

TaylorMade Reminds Golfers It Won’t Be Long Before They Can Hit the Links

While much of the country can only dream about being on the links this winter, TaylorMade Golf Co. is reminding serious golfers it won't be long until they can try out the brand's new R15 Metalwood driver.

These Sharks Are the OGs of Venice Beach

Specs Who Brian Ford (l.), co-founder, ecd, and Chris Raih, co-founder, managing director What Full-service creative agency Where Venice, Calif.

TaylorMade’s Live Product Video Seems Teed Up for Social

TaylorMade aims to see if product demonstration videos—long an online staple for golf marketers—can be socialized in a live capacity.

TaylorMade Golf Taps Eleven Inc.

Eleven Inc. is the new global creative agency for TaylorMade Golf Co. after a review that included 12 shops, including incumbent NYCA in Solana Beach, Calif. 

Mass Relevance Continues Social March

Mass Relevance, which calls brands like Fox Sports, Victoria’s Secret, TaylorMade, Pepsi and New York Giants clients, today is debuting a self-service tool aimed at brands, agencies and media companie