How Celebrities With the Best Instagram Engagement Are Helping Brands
Performance Marketing
While Instagram is becoming a bigger advertising platform, marketers can still sign content deals with celebrities to work around paying the app for promos. So Zefr dug through celebrities' Instagram engagement data [...]
Should Brands Book a .Sucks or .Porn Domain?
Performance Marketing
Could the new .sucks and .porn Web domain options be a public relations nightmare for brands? Should companies buy these new URLs to preempt pranksters? Should they even consider actually [...]
Fresh Prince of Bel-Air Still Hip With Instagram Audiences
Performance Marketing
If you approached random millennials in the U.S. and mentioned the line, "in West Philadelphia born and raised," there's a high probability they'd not only the finish the phrase—"on a playground [...]
Taylor Swift’s Cat Reenacted a Super Bowl Interception and Blew Up Instagram
Performance Marketing
Pop Warner coaches constantly drill the words "two hands" into the ears of their wide receivers, hoping to train grade-schoolers to properly catch a football. Sometimes the youngsters get the [...]
Did the Grammy Awards Give Nominees a Social Media Bump?
Performance Marketing
Most people would assume getting nominated for a Grammy would not only propel your career, but also get people talking about you online in a serious fashion.
Here’s How Music, Brands and Tech Collided in 2014
Performance Marketing
The worlds of pop music, social media, digital platforms, tech gadgetry and creativity collided like never before in 2014, so Revolt TV recently invited a group of expert journalists to [...]