Talent

In a Divided Country, How Agencies Can Use Their Reach to Rebuild Trust and Inspire

Our agency is no different than yours. Tough, sensitive. Young, old. Black and white. Full of usually hopeful, sometimes brilliant, mostly crazy storytellers. And like many of you, on the eve of the inauguration of Donald Trump as the 45th president of the United States of America, we don't know what the hell is about to happen.

Why Agencies Should Spend More Time and Effort Retaining Their Strategy People

The ad industry is losing more talent than it's gaining, according to a LinkedIn study—"The Truth About Strategy Talent"—done in partnership with the 4A's. In 2015, the ad industry experienced a 25 percent net loss of global talent to competing industries, but one area where agencies need to focus a bit more time is the strategy department.

5 Things to Consider When Trying to Match the Right Celebrity With Your Brand

There's no question that a celebrity can bring instant attention to your marketing campaign.

5 Themes Millennials Should Keep in Mind as They Begin Their Careers

I've been doing a lot of reflecting over the past year. I wrote my first book, Power Your Happy: Work Hard, Play Nice, and Build Your Dream Life, which chronicles my journey toward starting PopSugar.

How the Power of Employee Engagement Will Boost Your Business

What if you could attract, retain and engage the world's best talent with purpose-driven employee engagement? And what if you could increase employee productivity while inspiring your workforce to become brand evangelists reaching millions of people with just one­ click?

9 Tips for Landing Your First Job at an Advertising Agency


Discourse About Gender and Diversity in Advertising Is Reaching a Crescendo

It's been nearly a month since the 4A's Transformation conference, where, as many of you heard, read or experienced firsthand, the discourse about gender and diversity in the advertising industry was raised to a new level.

Entitled? Try Empowered: Why Millennials Work the Way They Do

What's the matter with "kids" today … at work? Across our great nation, grumpy middle managers, executives and owners alike are wondering who these fresh-faced, impatient and entitled millennials think they are with all their outsized demands. I'm here to tell you.

R/GA Chicago Hires Creative Director Behind Always’ Popular #LikeAGirl Pitch

Leo Burnett vet A.J. Hassan, who helped spearhead the gender-challenging "#LikeAGirl" campaign, is joining R/GA Chicago as an executive creative director.

How to Stop Your Best Creatives From Leaving You

Recently I almost lost a superstar creative to another agency, and it really taught me something.