How Publishers Are Venturing into Subscription Video on Demand (AKA OTT)
Over the past decade, video has become a standard component of the content mix for media brands. Most publishers have ramped up their video-making and monetization capabilities, increasing quality and [...]
Why Buyers Aren’t Panicking About All the TV Shows Getting Trimmed This Fall
Each year, a few familiar touchstones mark the passage of fall: trees shedding their leaves, the end of Daylight Saving Time and the ritual cancellation of broadcast's lowest-rated new shows. [...]
Why a TV Veteran Says the Future of Advertising Is in Digital Media
As it approaches its fifth birthday, multichannel network Fullscreen has hired its first CMO. Jason Klarman will hit the ground running as the company prepares to launch its own subscription-video-on-demand [...]
CBS Is Bringing Back Star Trek, but It Won’t Air on TV
CBS is bringing back Star Trek, but the new series will boldly go where no previous iteration of the show has gone before: on a digital platform.
With So Many Americans Dropping Cable, Will Cord Cutting Doom TV as We Know It?
Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the [...]
As Live TV Viewing Declines, How Can Networks Fully Monetize Their Viewers?
For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode [...]