With So Many Americans Dropping Cable, Will Cord Cutting Doom TV as We Know It?

Observers argue the pace of change is greatly exaggerated

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Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the number was just half the amount lost in the second quarter, according to Bloomberg estimates.

While reports of the steady stream of households fleeing cable point to an industry in peril, some observers still believe linear TV is here to stay (at least for now).

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