Surfing Creativity Surfers Are Audacious Snails in Samsung’s Latest Paean to the Waves Why did the snail cross the road? To go shoot the curl, of course.This new ad for Samsung frames the enterprising spirit (or, skeptics might say, the biological hardwiring) of a slug in a shell as as a source of great inspiration—namely, for surfers.That may sound a little stupid, but the the marketers at the consumer electronics company know it—the minute-plus commercial, by Leo Burnett Chicago, somehow manages to be existential and lighthearted at the same time, musing on the inner life of a mollusk as a metaphor for a young boy who loves the sport of surfing. Brand Marketing Ad of the Day: Samsung’s Digital Surfboard Shows Riders Tweets and Sea Conditions Samsung has created a smart surfboard.The internet-connected sporting gear is the focus of a new ad from Leo Burnett Tailor Made, featuring Brazilian surfer Gabriel Medina. Creativity KFC Comically Re-enacts Mick Fanning’s Shark Attack, but He’s Not Laughing It was the shark attack caught on a live surfing broadcast, and then seen around the world. But Mick Fanning's family is condemning a comical new KFC ad that revisits the Australian's recent brush with death—saying it's no laughing matter. Brand Marketing Ad of the Day: Every Wave Is Your First in Samsung’s Lovely Celebration of Surfing "The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title—it doesn't matter where you are from or how good you are. Every day is day one." Creativity Is This Surfing Ad From Roxy Apparel Too Sexy for Its Own Good? Surf and sports apparel brand Roxy's teaser ad for the Pro Biarritz 2013 surfing contest, which it's sponsoring, is more about butts than surfing, which hasn't sat well with some viewers. (See what I did there?) More than a few critics have sneered at the ad's focus on the surfer's body instead of her skills, and I have to say, I agree with them. The idea of not showing the woman's face was to have fans guess who she was—turns out it was Stephanie Gilmore, as you can see in the reveal video after the jump. But coming from a company that claims to speak to female athletes, the teaser video pretty much ignored athletics for blatant eye candy, and Roxy's official response to its critics was a non-committal word salad that didn't actually address the main complaint. Besides, it's not like Gilmore would be less attractive or marketable if they actually showed her surfing. Creativity Poop Monster Pleads for Cleaner Beaches This Monday of general unpleasantness continues on AdFreak with a print ad for Surfers Against Sewage, whose message is pungently clear. The British environmental group teamed up with M&C Saatchi and Coy! Communications (and photographer Sean de Sparengo) to produce three ads that draw attention to materials that threaten the U.K.'s beaches and waterways—sewage, marine litter, and toxic chemicals. The finished ads have the SAS name and logo, along with the line, "Stop this mess at sas.org.uk." They were also huge Dogma fans, it seems, if their surfboard-clutching rubber poop monster is any indication. Then again, SAS's first ad campaign, back in 1990, involved giant turds and gas masks, so this is pretty much a return to form. The response should be interesting, too. I wonder if British people's need to call in the Ad Standards Authority for everything will override their national appreciation for potty humor. Full photos after the jump.