super bowl 2013

Name the Event, and Some Marketer Will Be Ready to Exploit Social Media

During the Oscars this Sunday night, nimbly crafted ads highlighting both golden moments and gaffes will stream into Twitter and Facebook feeds. And don’t be surprised next month if new-Pope-themed promos—especially for those identified as Catholic—ascend into the social strata.

Ravens’ Flacco Drops the F-Bomb

There was (thankfully) no wardrobe malfunction during CBS' broadcast of the Super Bowl, but there was a fleeting expletive.Baltimore Ravens quarterback Joe Flacco dropped the F-bomb. Celebrating the win while embracing teammate Marshal Yanda, Flacco said, "This is f-ing awesome."

Hyundai Mixes Music and Humor in Super Bowl Ads

Music plays a starring role in Innocean USA's Super Bowl Sunday push for Hyundai this year.

Twitter Hikes Promoted Trend for Super Bowl

Twitter's 24-hour Promoted Trend ad buy has sold for $120,000 per day during the last couple of years, allowing brands to occupy a prime slot on a popular site that sometimes resembles a digital campfire fo

Game Day for Lincoln Reboot

Lincoln Motor Co. today will wrap the shoot for its first Super Bowl spot, a 60-second, road trip-themed journey that wends its way through Southern California’s San Fernando Valley.The stars of the commercial are extras—but not of the struggling-actor variety.

A-B on Super Bowl: Time to Launch Products

For Anheuser-Busch, the Super Bowl has morphed into a day for new product launches.