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Music plays a starring role in Innocean USA's Super Bowl Sunday push for Hyundai this year.
A pre-game ad, "Epic Play Date," features an original song and cameo from The Flaming Lips, and "Team," an ad slotted to air during the first quarter, uses Quiet Riot's "Bang Your Head" to set the scene for a kids' football showdown. Innocean uses whimsical original music in the other in-game ad, "Stuck," which will air in the second quarter.