HuffPost Live Partners With Citi for First Music Series
Performance Marketing
As The Huffington Post's HuffPost live enters its second year, the video network is launching its first substantial foray into live music.
Forbes’ Sponsored Content Bet Pays Off
Performance Marketing
Since launching its BrandVoice platform in 2010, Forbes has become one of the leaders in native advertising, fueling the debate over whether publishers should be running sponsored posts alongside—and sometimes [...]
Business Insider’s Slideshows Are Now Ads, Too
Performance Marketing
Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows.
Ford Puts Blog Fans in Driver’s Seat
Performance Marketing
A few weeks ago, auto enthusiasts Clay Smith and Rob Scafidi were posting random comments on the car blog Jalopnik about the 2013 Ford Fusion.
Instagram: Does It Matter That It Will Make Money on Your Pics?
Performance Marketing
Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does this bother you? Should it matter? This new policy was [...]
Sure-fire Ways to Increase Your Online Ad Business
I understand that run-of-site advertising is hanging on to a very short rope. Any publisher who still sells 150,000 ad impressions at a $25 cpm needs to let go now, [...]