Brands Find the Link Between Viral Videos and Vending Machines
Brand Marketing
Digitally tricked-out vending machines keep popping up around the globe, surprising and delighting consumers with new gimmicks and free samples.
Diet Coke Finds Its New Stud, 19 Years After the Old One
Creativity
He's the real thing. Meet Andrew Cooper, a British model whose shirtless turn as a soda stud in this Diet Coke 30th-anniversary commercial via BETC London is going viral and [...]
Ad of the Day: Coca-Cola
Brand Marketing
Meet the Coca-Cola polar bears—or the latest version of them. They're your not-quite-average suburban bear family, wandering across the tundra.
Nutrition Watchdog Urges Beyoncé to Drop Pepsi Deal
Brand Marketing
A nutrition watchdog urged Beyoncé Knowles to rethink her $50 million deal with Pepsi as the soft drink's "brand ambassador."
Pepsi NEXT Is More Unbelievable Than Your Freaky, Superhuman Baby
Creativity
Babies doing oddly grownup things is one of the great Internet memes of all time. It goes all the way back to the Dancing Baby of the mid-'90s—one of the [...]
Ad of the Day: Dr Pepper
Brand Marketing
If you're unique, Dr Pepper is the mass-produced beverage for you.