Nutrition Watchdog Urges Beyoncé to Drop Pepsi Deal

Or donate proceeds to treat diabetes, obesity, etc.

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A nutrition watchdog urged Beyoncé Knowles to rethink her $50 million deal with Pepsi as the soft drink's "brand ambassador."

In a letter to the pop star, the Center for Science in the Public Interest told Beyoncé that by lending her name and image to the product, she is linking her "positive attributes with a product that is quite literally sickening Americans" and is associated with weight gain, obesity, diabetes, hypertension and heart disease.

Along with offering Beyoncé a raft of statistics linking sugary drinks to disease, the CSPI also made the argument that almost all of obesity-related health problems have a disproportionate impact on low-income, African-American and Hispanic communities.

If Beyoncé goes ahead with the deal (it is after all, a nice chunk of change), then Michael Jacobson, CSPI's executive director, suggested that she "consider donating your proceeds to a hospital, diabetes organization or another reputable charity involved in the...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in