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Meet the Coca-Cola polar bears—or the latest version of them. They're your not-quite-average suburban bear family, wandering across the tundra.
This is the brand's new six-minute film about the bears, from agency CAA Marketing, director John Stevenson and producer Ridley Scott. Dad is gruff. An important bear. He's got a voice like James Earl Jones. Mom is affable. She makes sure the kids have healthy egos. And that Dad keeps in touch with his softer side.