social media data

The 5 Buzziest Moments From the Olympics’ Opening Weekend

The Summer Olympics in Rio de Janeiro are now a few days in, and from here on out we'll be looking at the buzziest moments from the day before, by sharing stats from digital marketing player 4C.

Here’s How GM Uses Social Data to Improve Cars

When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook, Twitter and auto blogs.

Radisson’s Social Branding Went Through the Roof After Dropping the Vikings

Yesterday may have been Radisson Hotels' best digital marketing performance ever, thanks to dropping its Minnesota Vikings' sponsorship in reaction to the team's

Brandwatch Raises $22 Million

Social media monitoring company Brandwatch just raised $22 million. The company specializes in social "listening," tracking conversations online and giving data to brands to influence their strategies.

100-Year-Old Pretzel Brand Finds Its Digital Voice

Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad campaign since the 1990s, said Ram Krishnan, vp of marketing.

Mindshare Taps BlabPredicts to Better Plan Digital Campaigns

Mindshare has inked a deal with Blab to use the BlabPredicts system, which is designed to help brands understand social media conversations within 72-hour windows.

Sprinklr, Showered In Money, Plans IPO

Sprinklr plans to go public by second quarter 2015, a source close to the situation told Adweek.

Social Marketing Company WayIn Looking for Fresh Cash

The Twitter-focused marketing company WayIn, backed by Sun Microsytems founder Scott McNealy, is looking to raise up to $20 million, a source with knowledge of the fundraising told Adweek.

Google Winds Down Wildfire to Focus on DoubleClick Integration

Google’s Wildfire clients—companies like Amazon, Gap, Dairy Queen, Cisco—are looking elsewhere for their social media management needs.

Topsy’s Social Data Now Includes the Very First Tweets

Social analytics firm Topsy has added the entire history of public Twitter messages to its real-time data platform, including stats dating back to the first-ever tweet more than seven years ago.