The 5 Buzziest Moments From the Olympics’ Opening Weekend
Performance Marketing
The Summer Olympics in Rio de Janeiro are now a few days in, and from here on out we'll be looking at the buzziest moments from the day before, by [...]
100-Year-Old Pretzel Brand Finds Its Digital Voice
Performance Marketing
Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad [...]
Mindshare Taps BlabPredicts to Better Plan Digital Campaigns
Performance Marketing
Mindshare has inked a deal with Blab to use the BlabPredicts system, which is designed to help brands understand social media conversations within 72-hour windows.
Sprinklr, Showered In Money, Plans IPO
Performance Marketing
Sprinklr plans to go public by second quarter 2015, a source close to the situation told Adweek.
Social Marketing Company WayIn Looking for Fresh Cash
Performance Marketing
The Twitter-focused marketing company WayIn, backed by Sun Microsytems founder Scott McNealy, is looking to raise up to $20 million, a source with knowledge of the fundraising told Adweek.
Google Winds Down Wildfire to Focus on DoubleClick Integration
Performance Marketing
Google’s Wildfire clients—companies like Amazon, Gap, Dairy Queen, Cisco—are looking elsewhere for their social media management needs.