The Summer Olympics in Rio de Janeiro are now a few days in, and from here on out we'll be looking at the buzziest moments from the day before, by sharing stats from digital marketing player 4C.
social media data
When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook, Twitter and auto blogs.
Yesterday may have been Radisson Hotels' best digital marketing performance ever, thanks to dropping its Minnesota Vikings' sponsorship in reaction to the team's
Social media monitoring company Brandwatch just raised $22 million. The company specializes in social "listening," tracking conversations online and giving data to brands to influence their strategies.
Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad campaign since the 1990s, said Ram Krishnan, vp of marketing.
Mindshare has inked a deal with Blab to use the BlabPredicts system, which is designed to help brands understand social media conversations within 72-hour windows.
The Twitter-focused marketing company WayIn, backed by Sun Microsytems founder Scott McNealy, is looking to raise up to $20 million, a source with knowledge of the fundraising told Adweek.
Google’s Wildfire clients—companies like Amazon, Gap, Dairy Queen, Cisco—are looking elsewhere for their social media management needs.
Social analytics firm Topsy has added the entire history of public Twitter messages to its real-time data platform, including stats dating back to the first-ever tweet more than seven years ago.